publish: true gemini: true tags:

• digital_minimalism
• habits created: ‘2026-05-04 14:40’ last_modified: ‘2026-05-04 14:40:00’ status: evergreen confidence: fact

Social media exploits human psychology

Infinite scrolling platforms are engineered specifically to hijack the brain’s dopamine reward systems to maximize time on site. They weaponize the fact that Variable rewards create addictive behavioral loops.¹

Footnotes

1. Alter, A. (2017). Irresistible. ↩